Live Fragrance Trends
Turning daily search interest into a window on fragrance trends, with an automated Python and GitHub Actions pipeline.
Explore the dashboardYuna’s cloud studio
Yuna An Vu · Digital Analytics, SEO & playful things · Sweden
0 / 5 places explored
Hej, I’m Yuna. Make yourself at home.
Pick an object to explore my work, games, and notes.
A tiny point-and-click portfolio
The computer opens my work, the portrait introduces me, the controller holds my games, the books are my journal, and the mailbox is for saying hello.
Try the bunnies, plant, lamp, and tea, too.
Tab to explore · Enter to interact · Esc to return. On a small screen, use the labeled shortcuts below. “Read portfolio” shows every section on one page.
A little data. A little daydream.
AREA 01 / PROJECTS & EXPERIMENTS
The quest log
A few adventures in analytics, automation, and web design.
Choose a quest to see what I built and learned.
A portfolio with a data side
A custom WordPress portfolio with analytics tracking, behavior insights, and a cookie banner built into the experience.
Read the project story
Behind the booking
A hotel website and booking flow, with GA4 and GTM events that connect the user journey to purchase behavior.
Read the project storyAREA 02 / PLAYER PROFILE
Meet the human
behind the pixels.
YUNA AN VUCLASS: CURIOUS CREATIVEHOME BASE: SWEDEN♥ ♥ ♥ always learning
I’m a curious future Digital Analyst / SEO Specialist, studying at Medieinstitutet and interning at DIN Travel Group.
My path here wasn’t a straight line. It took me through architecture and visualization, IT support, and working in Portugal and Ireland. Now I bring that mix of creativity and problem-solving to SEO, tracking, and dashboards.
And when I’m not digging into data? I’m probably designing a website or making something you can play.
Let’s talk in Swedish, English, or Vietnamese.
THE ORIGIN STORY
- 01
Architecture & visualization
Learning to see the bigger picture.
- 02
IT support
Solving problems. Earning “Star of the Month.”
- 03
Digital analytics & SEO
Connecting creativity with evidence.
INVENTORY / TOOLS I USE
SQLGA4 & GTMLooker StudioAhrefsWordPressSquarespaceHTML & CSSAdobe Creative Suite3D modeling
Achievement cabinet Google Analytics & Ahrefs certifications
Google Analytics 4
Certified in Google Analytics 4.
Ahrefs’ Marketing Platform
Certified in Ahrefs’ Marketing Platform.
AREA 03 / INSERT CURIOSITY TO CONTINUE
Welcome to
the arcade!
Three little worlds. One curious maker.
Pick a cover and press play. No download needed.
SLOT 01BROWSER GAME
TOWER DEFENSE
Crystal Guard
A crystal to protect.
A strategy to figure out.
Click the cover to play
SLOT 02BROWSER GAME
MATCH-3 PUZZLE
Bubble Pop
Pastel bubbles.
Very satisfying little pops.
Click the cover to play
SLOT 03BROWSER GAME
COZY CARD GAME
Spooder Solitaire
A cute twist on a classic.
Three ways to challenge yourself.
Click the cover to play
Bonus level: the data behind the games
Custom GTM events, global leaderboards, and player insights in Looker Studio.
AREA 04 / NOTES FROM THE ADVENTURE
The adventure journal
Thoughts, tutorials, and milestones in Digital Analytics.
All 16 entries, from the first chapter to the latest.
Showing all 16 entries · newest first
Diary
My Second Week as a LIA2 Intern at DIN Travel Group
Today starts my second week as a LIA2 intern at DIN Travel Group! Read about my experience building a custom annual report and planning app in Zoho Creator.
Diary
From Student Intern to Part-Time Employee!
Today marks the end of my SEO internship at MetaGruppen, but I'm thrilled to announce I'll be staying on as a part-time employee while I finish my studies!
Diary
My First Month as an Intern at MetaGruppen
A recap of my first month as an intern at MetaGruppen, covering hands-on tasks with technical SEO, Schema Markup, WordPress web development, and GDPR compliance.
Projects
Archived Project: WordPress Portfolio
Documenting the retirement of my old WordPress portfolio website. A look back at the custom tracking, AJAX forms, and GDPR banner tutorials it inspired.
Projects
Archived Project: WordPress Hotel Booking Website
Documenting the retirement of my WordPress hotel booking website, built with custom e-commerce tracking, GA4, GTM, and a custom GDPR banner.
Diary
My First Internship Day at MetaGruppen
Read about the first day of my LIA 1 internship at MetaGruppen, getting hands-on with their custom SEO tool MetaRanking and practical internal linking strategies.
Analytics & SEO
Using Data to Fix Game Engagement
After analyzing my live Looker Studio dashboard, I noticed low score submissions on my arcade games. Here is the quick UX tweak I used to fix it.
Projects
Building an Automated Fragrance Trend Tracker
I combined my passion for perfume with Python. Learn how I built an automated ETL pipeline using GitHub Actions to scan Google Search data for viral trends every day.
Projects
I Turned My Portfolio into an Arcade (And Tracked Everything)
I’ve added Bubble Pop, Crystal Guard, and Spooder Solitaire to my site. But they aren’t just games, they’re a playground for GTM, GA4, and Looker Studio. Come play and help me fix my empty leaderboards!
Analytics & SEO
I'm Officially Google Analytics Certified
Big news! I have officially earned my Google Analytics Certification. Read about what this milestone means for my journey as a digital analytics student and view my verified credential inside.
Analytics & SEO
Deep Diving into SEO Tools & Optimization
Fresh off my Ahrefs certificate, I’m diving into Google Lighthouse, Screaming Frog, and other tools to fix meta details and resolve orphaned pages.
Analytics & SEO
Certified in Ahrefs
Bridging the gap between theory and practice is key. I’m excited to share my latest milestone: officially earning my Ahrefs Marketing Platform certificate!
Analytics & SEO
Tutorial: GTM GDPR-compliant Cookie Banner without Plugins
Ditch the paid plugins. Learn how to build a free, fully GDPR-compliant cookie banner using only Google Tag Manager and GA4.
Analytics & SEO
Tutorial: How to Track WPForms Subject in GA4
Don’t let AJAX forms break your data! Discover the simple workaround to connect WPForms, GTM, and GA4 to see exactly what visitors select.
Analytics & SEO
Matomo vs GA4
We finally had the chance to explore Matomo. In this post, I break down what sets it apart from GA4, from pricing and GDPR to AI features.
Analytics & SEO
Switching from “Google Site Kit” to “GTM4WP”
I’ve been switching plugins for my WordPress website. It’s a bit more advanced, but I’m starting to see why pros prefer GTM4WP.
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AREA 05 / READY FOR A NEW QUEST?
Let’s build
something good.
Let’s make something thoughtful together.
I’m open to side projects in SEO and digital analytics,
or a good conversation about a new idea.